Prom Country Regional Tourism Inc.

Prom CountryRegional Tourism

Prom Country Regional Tourism (PCRT) is the recognised marketing and industry development association for South Gippsland and surrounds. Run by industry for industry, PCRT membership dollars are matched by the South Gippsland Shire Council. These funds are used to produce brochures, develop marketing campaigns and organise industry development events.

The region was branded Prom Country for marketing purposes as it was found that many potential visitors could not differentiate between the different parts of Gippsland. The term ‘Prom Country’ attempts to bring together two of the region’s primary attributes - Wilsons Promontory and our rolling green countryside.